Censorship: The government says, “No, you cannot publish that.”
Not censorship: Your consumers say, “No, I find this problematic and I will not buy it.”
Also not censorship: Your consumers say “All of you writers/artists need to stop doing the problematic thing if you want us to buy your product,” and encourage other consumers to say the same.
Also also not censorship: A fellow consumer of media says “Your arguments about how this is not problematic are wrong, and/or you are a jerk.”
(Arguably a form of censorship but not a violation of constitutional freedom of speech: the publisher / network / producer / website owner says “No, you cannot use my platform to say that.”)
And while I am pretty vehemently anti-censorship for a whole host of reasons, if you cite freedom of speech as a defense when called out for saying something repugnant, I will almost immediately take you a hell of a lot less seriously.